Abstract: A bait molding device for forming and securing moldable bait material such as bread dough about a fishhook. A mold is formed of two cup shaped mold sections which are secured to pliers-like devices for opening and closing of the mold sections. The molds are of an elongate configuration to accommodate an entire fishhook and moldable bait material surrounding the fishhook within the mold sections. One of the mold sections includes a groove through one of the edges of the mold to permit the fishing line attached to the hook to pass through the mold when closed.