Abstract: An improved golf cup and in particular to a golf cup which has all the features of a normal golf cup and conforms with the appropriate Professional Golfer's Association (PGA) rules and regulations but, additionally, has been modified to provide a means to contain an advertisement. The advertisement can be inserted and removed at will, without disturbing the normal functioning of the cup. The advertisement is in the form of a flexible insert that can be snapped into an indentation in the inner wall of the golf cup. A small hole is placed within the recessed area to facilitate the insertion of a screwdriver or like device to assist in the removal of the advertising insert which has been snapped into place. The advertising insert is constructed of a light, flexible durable material which is flat when not inserted into the golf cup and is, therefore, easy to handle, store and ship.