Abstract: The eye assembly includes two eyeball units, a socket unit for each eyeball unit and a holder unit that grips the shanks of the two socket units. The eyeball unit in each instance includes a lens having a rib extending peripherally therearound and printed artwork on its somewhat curved rearwardly facing surface providing a pupil and iris, the iris having outwardly diverging lines thereon. The lens has a curved forwardly facing surface so that a simulated eye movement is provided as a result of the refraction and magnification that occur where there is relative movement between the child and doll having the eye assembly incorporated therein. Each of the socket units includes a rearwardly projecting shank and the holder unit includes a plurality of resilient fingers that engage one of several annular ribs formed on the shank of each socket unit.