Abstract: An energy conservation indicator for use in an enclosed locality adapted to be heated and/or cooled to temperatures maintained within limits recommended for energy conservation purposes comprises a thin disc of transparent material, having a backing provided with contrastingly colored printed matter and images of parts of a human face, such as eyes and eyebrows. A first configuration of encapsulated liquid temperature-sensitive crystals is arranged between the disc and the backing below the eyes to represent the image of a mouth on the face. The liquid crystals are of such a nature as to reflect incident white light through the disc at temperatures between a recommended upper temperature for heating and a recommended lower temperature for cooling, and said first configuration of the crystals constitutes an upwardly arced curve which, when activated, imparts to the face a frowning countenance to thereby indicate to an observer that the temperature in the locality is not within the recommended limits.