Abstract: A process for dynamic routing of customer contacts to service providers includes establishing accounts in a service provider contact system for a plurality of service providers. The plurality of service providers are permitted to bid against one another for providing goods and/or services to a customer. A contact list is created of service providers ranked from a lowest bidder service provider to a highest bidder service provider. A contact is received from a customer and routed from the customer to the lowest bidder service provider on the contact list. The service provider account receiving the contact and fulfilling the transaction is credited the amount bid by the service provider.