Abstract: A device for loading storage containersfor elongated articles, particularly tobacco products, wherein a feedbox for the articles presents an output window facing a horizontal platefor supporting an orderly mass of articles; the output window is defined by the side by side output openings of a number of side by side channels for respective columns of articles; the horizontal plate is movable vertically along a storage container positioned with its input opening facing the output window, and presents side by side seats on top for respective articles; each output opening faces a rib separating two respective adjacent seats on the horizontal plate;and the channels are all inclined to the same side in relation to the plate.