Abstract: The present invention provides a method and system for optimizing search result rankings through use of a game interface. The method and system includes providing a game interface to at least two users, the game interface comprising at least one search query and at least two search result sets. The method and system further includes detecting the selection of one of the two search result sets by the users based on competition criteria and updating ranking data in response to the selection of one of the two search results. The method and system further includes selecting ranking data associated with a given query, determining an optimum ranking based on aggregating the selected ranking data, and storing the optimum ranking.