Abstract: The present disclosure relates generally to systems, methods, and computer-readable media for selectively identifying candidate keywords for a target domain, generating keyword clusters based on the candidate keywords, and implementing the candidate keywords within published online content. In particular, systems disclosed herein generate or otherwise obtain access to a collection of keywords and value metrics descriptive of a profile of the keywords with respect to a target domain. The systems can selectively identify candidate keywords having unique value to a domain and generate keyword clusters including the keywords and associated terms. The systems described herein can further implement the keyword clusters within a structure of published content items that are linked or otherwise associated with the target domain.