Abstract: A hidden foundation for forming hair into a ponytail or elaboration of a ponytail hair style includes a bulbous member connected to a flared member by a waist. The flared member is placed adjacent the back of the user's head and hair is gathered around the hidden foundation. An elastic band is then placed around the hair at the waist to hold the hair in place. A storage cavity for storing articles is disposed within the hidden foundation. In another embodiment, the hidden foundation comprises a cage structure which is open and can receive hair fasteners.