Abstract: A method and device, in an embodiment, are operable or usable to execute a plurality of computer-readable instructions after a start of a publication period of an advertising campaign. The advertising campaign includes a publication schedule related to an ad, and the publication schedule includes at least one publication slot. The advertising campaign specifies a plurality of publications of the ad according to the publication schedule. The computer-readable instructions are configured to direct one or more processors to perform a plurality of steps during the publication period. The steps include performing an audience assessment step at different times. Each of the audience assessment steps includes the processing of data stored in a data source. Each of the audience assessment steps results in an audience level that has been assessed for at least one of the publications that has been published.

Abstract: A device and method, as disclosed herein, are operable to receive reference data during an in-process period that occurs while an advertising campaign is implemented based on purchase data. The reference data includes first reference data arranged in accordance with a first data organization. The reference data also includes second reference data arranged in accordance with a second data organization that differs from the first data organization. The purchase data includes an actual rate related to one or more ad placements. During the in-process period, with respect to the at least one ad placements, the device and method are operable to determine a plurality of metrics related to the one or more ad placement. The metrics depend at least partially on the reference data. Also, during the in-process period, the device and method are operable to determine a target rate related to the one or more ad placements. The target rate depends at least partially on a plurality of the metrics.

Abstract: A system and method operable to facilitate preparing of an advertising project are disclosed herein. The method, in an embodiment, includes a plurality of steps related to preparing an advertising project before any ads are published based on the advertising project. The steps include processing rule data associated with at least one rule; processing goal data associated with at least one goal factor; determining a plurality of ad spot sets depending at least partially on the at least one rule; determining which ones of the eligible ad spot sets either reaches the at least one goal factor or reaches a designated proximity to the at least one goal factor, resulting in a plurality of spot set candidates; and processing heuristic logic that includes at least one control setting and a plurality of optimization steps. The method also includes identifying at least one of the modified sets that results from the optimization steps.

Abstract: A goal-based method, as disclosed herein, is usable to procure advertising. The method, in an embodiment, includes providing goal data associated with an advertising goal for a plurality of markets. The at least one processor is operable to process advertising inventory data associated with one or more media sources. The advertising inventory data is associated with a plurality of advertising opportunities. The at least one processor is operable to modify at least one of the opportunity sets as a result of the at least one opportunity set deviating from the advertising goal by an extent, and the modification results in a modified opportunity set that deviates from the advertising goal by a lesser extent. The at least one processor is operable to cause an output that identifies the modified opportunity set.

Abstract: A goal-based method and device, as disclosed herein, are usable to identify advertising opportunity sets. The method, in an embodiment, includes executing a plurality of computer-readable instructions to cause at least one processor to modify at least one opportunity set as a result of such opportunity set deviating from an advertising goal by a first extent. The modifying step results in a modified opportunity set that deviates from the advertising goal by a second extent. The execution of the instructions causes an output that identifies the modified opportunity set.

Abstract: A system and method are disclosed that, in an embodiment, are related to goal-oriented generation of advertising spot sets. The system and method each involve: receiving spot inventory data associated with a plurality of TV stations; receiving a rule variable associated with an advertising rule; receiving a goal variable associated with a goal; applying the advertising rule to select a plurality of spots that are eligible to form one or more spot sets; forming or generating at least one of the spot sets depending, at least in part, on a proximity to the goal; and generating an output associated with the generated spot set.

Abstract: A system and method are disclosed that, in an embodiment, are related to goal-oriented generation of advertising spot sets. The system and method each involve: receiving spot inventory data associated with a plurality of TV stations; receiving a rule variable associated with an advertising rule; receiving a goal variable associated with a goal; applying the advertising rule to select a plurality of spots that are eligible to form one or more spot sets; forming or generating at least one of the spot sets depending, at least in part, on a proximity to the goal; and generating an output associated with the generated spot set.