Abstract: A promotional shopping-bag handle with hinged bag-gripping members contains a strap that includes an elongate sheet of material with two end portions and a central portion. Each end portion has a hook configured to receive the plastic handles of a shopping bag or the like. The strap may be plastic injection molded; it may be of uniform thickness throughout or selectively reduced in thickness to save material and weight in areas where extra bulk is not essential to the strap's function. Hinges provided between the central and end portions allow the end portions to deflect out of the plane of the central portion under the weight of the bags being supported. This allows the bag holder to respond to the weight of the bags while holding a central portion that is substantially flat, thus avoiding bending, compression and pain to the hand of the user.