Abstract: An improved apparatus and method employ a printing press which normally includes a plurality of printing stations and a plurality of heating stations. An adhesive, rather than ink, is applied to a continuous web at at least one of the printing stations and heat is subsequently applied to the web at at least one of the heating stations in order to initiate curing of the adhesive. Roll leaf is pressed against the web with a pressure sufficient to transfer colored (i.e., metallic or non-metallic) material from the roll leaf to the adhesive which has been applied to the web and which is undergoing curing.