Abstract: A system and a method are disclosed for techniques and processes for stored online content, e.g., digital advertisement objects in a personally controlled repository. The content, e.g., digital advertisement objects, may be enhanced with additional metadata, extended upon by user generated and/or collaborated metadata, as well as the communication used by both the originating user storing the content, e.g., digital advertisement as well as those to whom said user may share the advertising objects with, and the advertiser, publisher and distributor of the content, e.g., digital advertisement. The systems and methods described herein allow for the control and management of distributed advertisements within a controlled repository.