Abstract: A fractional response allocation system is designed to accurately measure the effectiveness of marketing campaigns and programs. It determines the impact of each marketing event that has influenced a customer's purchase by allocating some amount of credit towards the customer purchase for each of the existing open marketing campaigns present during the customer's purchase window. The system factors the recency of the campaign, the mechanism through which the campaign was promoted, the relationship between products promoted and products purchased into the amount of credit any sign campaign is given towards a single customer purchase. Other factors unique to a given industry and/or business can be taken into account when assigning credit to any given promotion.

Abstract: A market management system is designed to manage energy industry standardized transactions between energy providers and utility distribution customers. The system includes business process and transaction validations along with transaction tracking. The market management system processes transactions in its own data format but stores the transactions in a client's customer information system (CIS) using the CIS's data format. Using only the CIS database for transaction storage eliminates the need to synchronize transaction records in the CIS database with records in a market management database. Exception management is integrated with the CIS to eliminate duplication of effort. The market management system's functionality is scalable such that varying levels of service may be provided to customers. Predetermined business rules may be customized for the purpose of validating transactions.