Abstract: A system and method is provided for providing real time targeted rating to enable content placement for video audiences. The method includes determining if at least one set top box, located within a network having at least one set top box, is on or off, wherein being on is defined as a set top box having a zapping event occur within a predefined time period; determining what one or more viewer profiles are currently consuming content provided by a set top box within the network, wherein currently consuming refers to consuming within the predefined period; and determining targeted rating per a viewer profile that had been identified as currently consuming content via at least one of the set top boxes within the network.

Abstract: A system and method for associating content to one or more viewer profile in video audiences is provided. The method includes obtaining a first set of targeted ratings, wherein the targeted ratings provide a percentage of viewer profiles that consumed content; obtaining a second input set, wherein the second input set contains data showing which of one or more of the viewer profiles are associated with which of one or more set top boxes within the network; and performing operations to identify which of the viewer profiles associated with one or more of the set top boxes from the second input set consumed one or more content that is included in the first set.

Abstract: A method of auctioning targeted advertisement placement for video audiences, contains the steps of: receiving one or more advertising campaign, where each advertising campaign is defined by one or more advertisement effect criteria, and where each advertising campaign is for providing one or more advertisement to one or more viewer profile; receiving at least one bid for at least one of the one or more advertisement campaign; determining an optimal placement of a requested advertisement based upon the advertisement effect criteria and bid prices provided, so as to optimize revenue; and billing an advertiser according to a level at which a request of the advertiser, as defined by an associated advertising campaign, was supplied and actual viewership of the one or more advertisement associated with the advertising campaign.

Abstract: A system and method for providing targeted rating of profiles in video audiences is provided. The method includes the steps of deriving a first input set, wherein the first input set contains data showing which viewer profiles are associated with which set top boxes within the network, wherein the data may also include an association between a single viewer profile and a single set top box within the network; deriving a second input set containing data of at least one set top box signature, wherein the data of the at least one set top box signature further comprises a processed zapping log containing information summarizing viewing habits of at least one set top box within the network; and processing the first input set and the second input set assuming that the second input set can be derived by operations, wherein the operations involve data associating the viewer profiles to set top boxes within the network and to the targeted rating of profiles.