Abstract: A wheel cover apparatus for augmenting a vehicle wheel to provide various aesthetic appearances while also allowing for relatively easy removal without sacrificing security. A releasable connector can be used to releasably secure the wheel cover to a mounting member. The mounting member can be attached to vehicle wheel lug bolts. In order to provide a releasable connection the connector assembly can include a receiving assembly and an engaging assembly such as a ball lock mechanism. Further, the present invention can include a bearing which allows the wheel cover to rotate independently of the mounting member. Such rotation can be free rotation or weighted such that the wheel cover remains in substantially the same orientation during travel as when at rest. In this way, designs or images on the wheel cover can be viewed during motion of the vehicle.