Abstract: An apparatus and a method generate customized content for in-route entertainment on a mobile element, such as an aircraft. In one embodiment, the apparatus includes a shared program input for receiving a shared program stream, which includes primary entertainment content (e.g., video segments) intended for a plurality of mobile elements; a supplemental content input for receiving customized supplemental content, such as advertising and branding segments; a scheduler providing scheduling information, which indicates insertion points in the shared program stream for customized supplemental input as a function of characteristics of the mobile element; and an output for outputting the shared program stream, the customized supplemental content, and the scheduling information for subsequent generation of an entertainment content stream customized for the mobile element.