Abstract: A product sampler including a substrate layer, a barrier layer covering the substrate layer, a gelatinoid product layer covering and in contact with the barrier layer, and a barrier layer covering and in contact with the product layer is provided. The gelatinoid product layer may include a microencapsulated product, such as a fragrance. In preferred embodiments of the invention, the gelatinoid product layer includes a microencapsulated fragrance carried in a gelatinoid liquid vehicle, which vehicle may comprise, for example, propylene glycol, polyethylene glycols, glycerin, or mixtures thereof. In a highly preferred embodiment of the invention, the product sampler is in the form of a magazine insert having a protruding trimmable non-barrier substrate tab portion, whereby a user may remove a trim portion from the trimmable edge portion after binding the insert into a magazine without removing barrier material with the removed trim portion. Also disclosed is a product sampler in the form of a label.