Abstract: One describes an automatic beverage cooler and a method of cooling beverages, the cooler comprising: housing (1) with a peripheral wall forming a tank with a top access opening, the tank being at least partially filled with a cooling liquid; a support platform assembly for a plurality of beverage containers (100), the platform assembly being displaceable into and out of the tank; a displacement mechanism coupled to the platform assembly, capable of displacing it into and out of the tank; a cooling circuit for the cooling liquid; temperature detectors for detecting the temperature of beverage inside at least one container when the latter is immersed in the cooling liquid in the tank, and a control station that control the displacement mechanism and the cooling circuit, with a user's interface for input of a determined beverage-cooling temperature; wherein the control station receives information about the temperature of the beverage in the container, sent by the temperature detectors, and actuates the displace