Abstract: Systems and methods are disclosed for identifying active engagements with brands, determining mutual affinities among brands, and determining changes or trends in active engagements or mutual affinities. A base brand may be selected and all brands that have in common with the base brand at least one active participant may be presented as a mutual affinity. A mutual affinity may be used as a more accurate representation of how one brand relates to another brand. Active engagements and mutual affinities may be tracked over time to identify changes or trends.

Abstract: A document searching method including employing a computer to receive, from a user, a query including at least one search term, employing computerized answer retrieving functionality to generate document search terms including at least one additional search term not present in the query, which the at least one additional search term was acquired, prior to receipt by the computer of the query from the user, by the computerized answer retrieving functionality in response to at least one query in the form of a question; and operating computerized search engine functionality to access a set of documents in response to the query, based not only on at least one search term supplied by the user in the query, but also on the at least one additional search term provided by the computerized answer retrieving functionality.

Abstract: An improved system for processing at least partially structured data includes a method for comparing a population of terms in a term repository, including standardizing each term within the population of terms based on at least one standardization rule. The method also includes comparing at least a pair of terms including determining a match between the terms if, once standardized, they are substantially identical.