Abstract: Pressure-sensitive adhesive-backed labels are carried adhesive back side down on a backing strip. The apparatus completely removes each label from its backing material and then may relocate, manipulate, or hold the label by its adhesive back side before it is attached to a passing article. A group of rollers covered with a nonstick material is located in a frame with their axes aligned along a circumference so that the label is given a reverse curl (to the curl created by the supply roll) before application to the passing article. A solenoid actuated finger holds each label to the rollers while the frame moves to bring the label in contact with the passing article. This arrangement permits the label to be accurately placed on the passing article.

Abstract: Pressure-sensitive adhesive-backed labels are carried adhesive back side down on a backing strip. The present method and apparatus completely removes each label from its backing material and then may relocate, manipulate, or hold the label by its adhesive back side before it is attached to a passing article. The apparatus may be arranged to dispense the labels along an axis parallel to the path of travel of the moving article or along an axis that crosses the path of travel of the moving article.