Abstract: A content server for managing media data between one or more publishers, third-party networks, and a computing device is disclosed. The content server includes one or more processing units and a computer-readable media.

Abstract: A system for managing internet advertising content comprises a proxy server intermediary to an end user, a publisher of internet content, and an advertising network, wherein the publisher and the advertising network can communicate indirectly with the end user through the proxy server. The proxy server receives internet content from the publisher; detects advertising-related content in the internet content; modifies the advertising-related content; inserts an execution code into the internet content; serves the internet content to the end user; receives from the end user a request for advertising-related content; requests and receives advertising-related content from an advertising network; modifies the advertising-related content from the advertising network; and serves the advertising-related content to the end user. The end user may access the advertising-related content when the execution code is invoked by the end user.