Abstract: A computerized method, system and media that assists the user in creating optimal answers for an academic or employment application and interview. The computer processor: computes a “brand” for the user to characterize and differentiate himself from other applicants; guides them through brainstorming their unique stories or anecdotes, and then allocating their stories or personal traits amongst the discrete pieces of an application; checks to make sure that an optimal mix of stories is being used; guides a user on a strategy for soliciting strong letters of recommendation; advises on the best type of resume to construct; breaks down a specific set of essay or interview questions into sub-questions; compiles and rearranges the sub-questions into a rough draft; provides guidance on how to create a final draft; automatedly solicits editing feedback from third parties; and, prepares the user for an interview, to include recording and critiquing a mock videotaped interview.