Abstract: Disclosed is a game apparatus, including: a figurative object having a character identifying information; a reading section for reading a character information; a field section for freely moving the figurative object; a storage section for storing a plurality of display character identifying information; an identifying information reading section for reading the character identifying information from the figurative object at the reading section; a position reading section for reading position of the figurative object on the field; a display for displaying a character; and a controller for controlling the position of the character on the display, wherein when the figurative object is put on the field at a first time after the character identifying information has read by the identifying information reading section, the controller causes the display to display the character corresponding to the read character identifying information and controls the position of the character based on a read result of the positi