Abstract: A label applicator mechanism includes a support member and a guide member. The support member is configured to carry a carrier web containing a plurality of sequentially supported labels for delivery to individual articles. The guide member is supported by the support member. The guide member has an application edge over which the carrier web is folded so as to separate individual labels from the carrier web as the carrier web is moved under tension over the application edge. The guide member has a coefficient of friction with the carrier web which is less than the coefficient of friction of the support member.

Abstract: A labelling machine is operable for applying carrier-supported labels for delivery to produce articles arranged in rows in a tray. The labelling machine includes at least one label transfer mechanism operative to apply labels from a carrier onto produce articles. The labelling machine also includes memory operative to store print information. A printer of the labelling machine is positioned upstream of the label transfer mechanism and is operative to print user-configurable print information. Control circuitry of the labelling machine is electrically coupled to the printer and the memory, and is operative to configure the printer to print user-configurable print information. A user interface of the labelling machine is signal-coupled to the control circuitry and memory, and is operable by a user to select the user-configurable print information to be printed by the printer. A method is also provided.