Abstract: An improved ring display box is realized by providing a holding platform made from sheet material to which the ring is attached and which is unfolded as the ring box is opened. As the sheet is unfolded by the opening of the box, a folded surface to which the ring is attached is rotated upwardly out of the box and presented at an inclination to the viewer. The sheet is multiply folded by parallel sets of folds so that the surface to which the ring is attached extends outwardly and forwardly from the hinge of the box to make a visually forward projection to the viewer.