Abstract: Redetachable, self-adhesive hook or similar fixing device having a baseplate, characterized by a strip of a double-sided adhesive film which is such that the bond obtained with it can be separated again by pulling on it so as to stretch it, which film carries on its front face the baseplate and with its rear face is bonded to a substrate, the separation of the bonded baseplate of the fixing device together with the strip from the substrate taking place by rotation of the baseplate essentially in the plane of the bond.