Abstract: Game mechanics may be incorporated into a web site, mobile site, and/or app using an automated access, self-serve platform. A user interface may be generated based on input provided by or on behalf of a publisher of a site and/or app. The user interface may be configured to be incorporated with the site and/or app. An economy governing game mechanics associated with the user interface may be defined. The user interface may be provided for integration with the site and/or app. Integration of the user interface with the site and/or app may provide the game mechanics to the site and/or app. In some implementations, generating the user interface may include generating, at a gamification server, a widget configured to provide the user interface, the site and/or app being provided by a site server, the gamification server being separate and distinct from the site server.

Abstract: Game mechanics may be incorporated into a web site, mobile site, and/or app using an automated access, self-serve platform. A user interface may be generated based on input provided by or on behalf of a publisher of a site and/or app. The user interface may be configured to be incorporated with the site and/or app. An economy governing game mechanics associated with the user interface may be defined. The user interface may be provided for integration with the site and/or app. Integration of the user interface with the site and/or app may provide the game mechanics to the site and/or app. In some implementations, generating the user interface may include generating, at a gamification server, a widget configured to provide the user interface, the site and/or app being provided by a site server, the gamification server being separate and distinct from the site server.