Abstract: A reusable container normally mounted to a backing board for display purposes, and on which backing board advertising is adapted to be set forth, and wherein the container is composed of a receptacle and a lid with the lid being normally closed. The receptacle and lid have mutually companionate confronting surfaces to interconnect the two in close relation by heat sealing. The lid includes an outwardly extending peripheral side zone adapted to be connected such as by heat sealing to the backing board in the central zone and through which receptacle articles on display may be examined by a prospective purchaser.