Abstract: A virtual world reward redemption system and method are disclosed which may comprise a user computing device displaying a virtual world interactive video game environment, including, e.g., a display of a video game, with, e.g., a prompt to the user indicating the availability of a virtual game item to the user as a reward for the user taking an action in the real world of the user with respect to at least one of purchasing the product or the performance of the service. A user interface may verify the taking of the action by the user through the capture of a video feed using the user computing device of a proof of purchase item and the computing device may receive confirmation of the user performing the action of the user in the real world of the user in the form of a redemption of the virtual game item.