Abstract: An apparatus for securing a shoelace coupleable to the tongue of a shoe having a first upper portion and a second upper portion includes a spacer mounted on the upper surface of the shoe tongue. A first fixed jaw is mounted on the spacer and the spacer provides a space between the first fixed jaw and the tongue adapted to receive the first upper portion and the second upper portion adjacent thereto. A second movable jaw member cooperates with the first jaw member to form a jaw opening within which an intermediate portion of the shoelace is retained. The apparatus is preferably in the shape of a theme. The shoe is provided with panels which also exhibit a theme in common with the shape of the shoelace securing apparatus. The shoelace securing apparatus is preferable fixed to the shoe tongue.