Abstract: Disclosed is a display sign holder in the form of a semi-rigid rectangular sheet of optically clear plastic having elongated flat spacing structures extending along its top and bottom margin areas on one side so as to space the plastic sheet from a supporting surface and guide the longitudinal insertion and removal of an elongated display sign therebetween. The spacing structures are flat strips printed with ink on one or both sides to permanently display marginal information or design, and relatively thin transparent adhesive layers are disposed on both sides of the strips to adhere them to the plastic sheet and to the supporting surface.