Abstract: Systems and methods of displaying content from a vehicle are described. A vehicle location module can determine a vehicle location of the vehicle. A vehicle detection module can detect whether another vehicle is behind the vehicle. The vehicle detection module, responsive to the detection, can identify a vehicle type of the other vehicle and can determine a relative velocity of the other vehicle. A vehicle accelerometer module can measure a vehicle acceleration of the vehicle. A content retrieval module executing on the computing system can access a content based on the vehicle location, the vehicle type, the relative velocity, and the vehicle acceleration. A content prioritization module can select content based on the vehicle location, the vehicle type, the relative velocity, and the vehicle acceleration. An electrophoretic display responsive to the selection can display the selected content.