Abstract: A film cartridge is provided to hold an endless film strip for storage and display. The cartridge includes a pressure support plate to hold the film in a focus plane for projection, which plate is a resilient, generally ellipsoidal loop with a front projection opening and means for securing the loop to the cartridge in a position to resiliently and uniformly press against the perimeter of the front opening in the cartridge to thereby guide and control motion of the film strip.