Abstract: A robotic tire end effector apparatus and system including a method for picking up and placing tires positioned horizontally onto vertical stacks of tires. The apparatus and system includes a totem support assembly having a support housing and support bars capable of bearing against the inside diameter of a tire bead and a bottom assembly mounted to the support housing of the totem support assembly. The bottom assembly includes pivot arms and fingers. The fingers are capable of bearing against the inside diameter of the tire bead and supporting the weight of the tire. The support bars are also capable of supporting the weight of a tire. The system includes a computer and program capable of receiving data from the tires for identification, tracing tire location, allocation, pick optimization and continuous calculation of sorting and pick options.