Abstract: In some embodiments of the present invention, a vending machine display apparatus and method includes a controller, a display electrically coupled to the controller and adapted to be coupled to the vending machine in a location externally visible on the vending machine, and a power line coupled to the display and adapted to supply power to the display. The display can be associated with the user-manipulatable control and/or with a product in the vending machine dispensed by operation of the user-manipulatable control. In some embodiments, the display is responsive to the controller by changing graphics and/or text displayed by the display.