Abstract: An automated machine for assembling a "take-one" advertising display, which display consists of an advertising panel with a pack of advertising coupons stapled to it, has a panel feeder that takes one panel at a time from a stack of panels and locates them on a conveyor system. Each panel is successively positioned in a coupon insertion station by the conveyor. Packs of coupons are separated from a stack by a wedge-shaped blade and are carried to the panel in the station by mechanical arms. A staple gun secures the coupons to the panels to form a completed take-one display.