Abstract: An apparatus for supporting and displaying merchandise on a peg board storage unit is disclosed. The apparatus has a plurality of bracket rods adapted at one end to be removably attached to the peg board and adapted at the opposite distal end to receive packages and cards by insertion of the rods into holes formed in said packages and cards. The bracket rods are laterally horizontally displaced at a region intermediate the ends thereof a distance substantially equal to the horizontal spacing of vertical rows of holes on the peg board whereby packages on said rods in the next vertical row are aligned with packages in a first vertical row for improved inventory storage and display and for enhanced inventory control.