Abstract: A system and method for indicating to a user that a networked site is authentic includes a verification application configured to send a request to verify the authenticity of the networked site together with identity information about the site to a verification server. The verification application has access to encrypted user-customized information that was previously selected by a user and is encrypted and stored focally on the end-user device. The verification server verifies whether the networked site is authentic and is further configured to enable decryption of the encrypted user-customized information when a networked site is verified as authentic, so that the user-customized information can be presented to the user.