Abstract: A system and method are provided for creating programming enhancements for interactive commerce in a television distribution network. The system includes databases containing information on available products, layouts suitable for displaying product information on a television screen, and program schedule information. Computer applications allow a user to select a group of products, select and customize a screen layout, and define a program enhancement associating the products and layout with a particular scheduled program. Each program enhancement created with the system is stored for broadcast to viewers on the network at an appropriate time prior to the scheduled broadcast of the particular program with which it is associated. To conserve system resources, basic screen layouts for the enhancements are stored on viewers' set top boxes, and only information relating to the customized features of the enhancement's appearance, such as color and type style, is broadcast.