Abstract: Example systems and methods of identifying customer insights are described. In one implementation, a method generates seed data associated with a likely advertisement audience, and generates sets of interests and demographic clusters based on the seed data. An advertisement campaign is launched based on the sets of interests and the demographic clusters. The demographic clusters are divided into smaller clusters based on advertisement campaign results. The method then identifies interests associated with individuals engaging with specific advertisements.

Abstract: A method and system analyze user interests. In some embodiments, the method identifies online social content associated with multiple users, and identifies a portion of the online social content associated with a first user. The method determines a first user interest based on the portion of the online social content associated with the first user.

Abstract: Analysis of user communication is described. In one aspect, multiple online social interactions are identified. Multiple topics are extracted from those online social interactions. Based on the extracted topics, the system determines an intent associated with a particular online social interaction.