Patents Assigned to ContextWeb
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Publication number: 20100094704Abstract: Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ETag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement.Type: ApplicationFiled: October 15, 2009Publication date: April 15, 2010Applicant: CONTEXTWEB, INC.Inventors: Anand Subramanian, Dave C. Peterson, Paul L. George
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Publication number: 20100023396Abstract: An online exchange system and method supports open insertion order operations for online advertising markets displaying inefficiencies when delivering advertising media. Inefficiencies occur in an open ad exchange for online advertising when there is an under delivery of advertising content to identified target recipients. The online exchange system anticipates under deliveries and automatically fills instances of under delivery with impressions from the publisher inventory of the exchange according to fill requirements of the ad agency providing the advertising content (for example, budget limits and types of impressions to be used for filling the under delivery). The online exchange system also provides a mechanism for issuing a billing credit or discount to the agency if the bill for total impressions delivered according to the original campaign order and the automated under delivery fills exceeds a campaign budget.Type: ApplicationFiled: July 22, 2009Publication date: January 28, 2010Applicant: ContextWeb,Inc.Inventors: Anand Subramanian, Shanthi Sarkar
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Publication number: 20090012903Abstract: Presented are embodiments of methods and systems that create an open ad exchange for online advertising by creating and running a premium ad exchange to provide pricing control to both publishers and advertisers. Techniques are presented where advertisement campaigns are matched with ad spot for sale on relevant pages based on a bid-ask price scheme. Further, techniques are presented for allowing publishers of advertisements to still realize revenue when the exchange cannot sell an impression at an asking price by sending that impression to a backup tag.Type: ApplicationFiled: October 31, 2007Publication date: January 8, 2009Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Shanthi Sarkar
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Publication number: 20080281614Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.Type: ApplicationFiled: October 30, 2007Publication date: November 13, 2008Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Jeremy Sterns, Rajendram Shanthini
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Publication number: 20080140761Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.Type: ApplicationFiled: October 30, 2007Publication date: June 12, 2008Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Jeremy Sterns, Rajendram Shanthini
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Publication number: 20080140510Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store's of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.Type: ApplicationFiled: October 30, 2007Publication date: June 12, 2008Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Jeremy Sterns, Rajendram Shanthini
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Publication number: 20080114774Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.Type: ApplicationFiled: October 30, 2007Publication date: May 15, 2008Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Jeremy Sterns, Rajendram Shanthini
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Publication number: 20070214045Abstract: A method and system to operate an Internet-based exchange that offers commoditized Ad Media. The system receives the identity of Ad Media from a publisher, automatically classifies the Ad Media so as to associate the classified Ad Media with other like Ad Media and groups the associated Ad Media into buckets forming a commoditized Ad Media, which is offered for purchase or sale over the Internet as tradable units on the exchange. The system includes a media ownership rules module, containing business rules, in communication with a media trades record module containing records of ownership interests, a classification module, an ad server registry module containing configuration information specific to a plurality of ad servers, and a tag routing module that receives ad requests for advertisements from an Internet browser and forwards the ad requests back to the Internet browser for rerouting to an ad server.Type: ApplicationFiled: January 26, 2007Publication date: September 13, 2007Applicant: ContextWeb, Inc.Inventors: Anand Subramanian, Shanthi Sarkar
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Publication number: 20070055569Abstract: Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.Type: ApplicationFiled: August 11, 2006Publication date: March 8, 2007Applicant: CONTEXTWEBInventors: Anand Subramanian, Shanthi Sarkar, Jeremy Sterns
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Publication number: 20020123912Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross references user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.Type: ApplicationFiled: October 31, 2001Publication date: September 5, 2002Applicant: ContextWebInventors: Anand Subramanian, Jeremy Sterns, Shanthini Rajendram