Abstract: A roofing material includes a plurality of laminate layers and a surface treatment. The plurality of laminate layers includes a top laminate layer which at least partially overlaps a bottom laminate layer. The surface treatment is on portions of the top and bottom laminate layers. A shadow area is created on a top surface of the bottom laminate layer, adjacent to the top laminate layer, that is void of the surface treatment. This shadow area has a distinct visual appearance from the other portions of the top and bottom laminate layers that are subjected to the surface treatment.

Abstract: A roofing material has multiple coatings with at least one directionally disposed coating. The roofing material has at least one non-planar surface for exposure to environmental conditions. A first coating is directionally disposed on a portion of the non-planar surface to cover less than all of the non-planar surface. The first coating has a visual attribute and an energy-efficiency attribute which are both different from corresponding visual and energy-efficiency attributes of the non-planar surface on which the first coating is disposed. A second coating is directionally disposed on at least a portion of the first coating. The second coating has a visual attribute which is different from the visual attributes of both the first coating and the non-planar surface.

Abstract: Roofing material with an irregular surface and tailored radiation properties and tailored aesthetic properties in separate directions, simultaneously. This provides enhanced thermal performance in the sun direction and aesthetically pleasing visual appearance from viewing directions.