Abstract: A method and system for tracking user utilization of a web page. The invention can use a tracking script, which can be a client-based Javascript code in some embodiments. The tracking script can be executed in a visitor's web browser when the customer's web page is loaded on the visitors' computer. The tracking script can be unique to each customer because it can be determined by the elements on the customer's web page and can be generated via a dynamic web server process. In at least some embodiments, when the customer's web page loads on the visitor's computer, the visitor's browser requests the tracking script from a server. The server can then transmit the tracking script to the visitor's browser and the tracking script can register itself and “passively” listens to various browser events.