Abstract: A post with a series of generally parallel grooves defined therein and at least one shelf received, engaged, and supported by any of the grooves. A support frame has a base, a top, and cross-members disposed within and generally coextensive with the tubular post. A generally elastic sheet is disposed about the post to generally conform to the post sidewall and generally cover the grooves.An optional extension bar assembly has a collar receivable within any of the grooves and a bar with notches for receiving hangers. An optional connecting bar assembly has an elongated bar supported by two collars receivable within any of the grooves. Furthermore, there may be provided a holder for product information, and top and bottom housings mounted to the post with each containing a lighting assembly or the like.