Abstract: A reconfigurable connector assembly (10) comprising a bracket (11) and a coupling block (12), the assembly (10) is suitable for a reconfigurable point-of-purchase advertising device which typically includes a flag pole (13). The bracket (11) includes a channel (14) having opposed projections (15, 16) and opposed longitudinally extending recesses (17, 18) generally underlying the projections (15, 16) respectively. The coupling block (12) has opposed side walls (19, 20) each side wall being provided with projection receiving slots (21, 22, 23, 24) for side (19) and (21', 22', 23', 24') for side (20). The projection receiving slots of side wall (19) are a mirror image of the projection receiving slots of side wall (20). The coupling block (12) can be rotated according to arrows (25, 26) so that any pair of slots can be aligned with the projections (15, 16).