Abstract: A method and apparatus for controlling the reservation for goods and the like is provided includes the performance and apparatus for effecting performance of a sequence of steps. Steps including setting and registering individual identification means for each individual applicable to individual data of an unspecified number of the general public, reserving tangible and/or intangible various goods controlled by an information data control unit for an individual whose individual identification means have been set and registered through communication devices, and setting a reservation code to the reservation data for each of various goods reserved and notifying the individual are performed.