Abstract: A fragrance releasing insert for magazines provides a fragrance sample to readers. The insert of the present invention is formed from a single substrate which has a removable portion which contains the fragrance sample. The removable portion forms a diffusion resistant envelope around the fragrance sample which reduces the possibility of inadvertent contamination of the magazine by fragrance. While the removable diffusion resistant envelope is attached to the remainder of the insert in the magazine, the fragrance cannot be sampled. However, after removal of the envelope along a pair of perforations, the fragrance may be sampled by peeling open the envelope, thus causing a release of the fragrance.