Abstract: A system for dispensing labels for labelling goods which move in single file past a labelling position, using a strip of labelling material in which labels are pre-punched to leave adhesive bridges. The strip of labels is drawn from a supply to a dispenser. As a new label reaches the dispenser in a "ready" position, the preceding label arrives at the labelling position in a linear extension of its travel. At the dispenser, the label is separated from label skeleton of the strip of labels by deflecting the label skeleton. Individual labels are pre-punched in a paper strip across the entire area of the label, with the exception of narrow adhesive bridges. Adhesive bridges furthest forward are separated first, followed by adhesive bridges to the rear of the label, shortly before the label is separated from the label skeleton.