Abstract: A shoe rack includes an elongate shaft that is supported to extend generally vertically relative to the floor. A plurality of generally horizontal shelves are mounted to and disposed about the shaft such that the shaft extends generally centrally through the shelves. A heel elevating support includes a fastener section that is attached directly to the shaft above a respective shelf. A support rail is spaced outwardly from the fastener and extends at least partly about the shaft. An intermediate section interconnects the fastener section and the rail section such that the rail section is supported above the respective shelf. The rail section is engaged by the heel of a shoe stored on a respective shelf to elevate and support the heel of the shoe above the shelf.